Résumé

Ashley N. Martinez Resume

ashmartinez31@gmail.com * @AshleyNMart

EDUCATION

University of Miami, Coral Gables, FL

Bachelor of Science in Communication, May 2015

Majors in Journalism and Psychology, 3.87 GPA, Magna Cum Laude

General University Honors, School of Communication Honors

Omicron Delta Kappa Inductee

 

EXPERIENCE

Walt Disney World Public Relations, Professional Intern, Lake Buena Vista, FL                January 2016-Present

  • Identified, pitched and crafted press releases that highlight human-interest stories related to Disney Performing Arts and Disney Youth Education Series
  • Developed photography assets and skills through Disney Performing Arts marches and events
  • Oversaw project management of editorial content by writing 10 editorial pitches, working regularly with journalists, responding to media inquiries and using Cision software to create targeted media lists
  • Managed media visits and FAMS for events such as the Invictus Games, the Disney Princess Half-Marathon and the Music in Our Schools Tour with Radio Disney and The GRAMMY Foundation
  • Created and executed a public relations plan for the Music in our Schools Tour kickoff at Typhoon Lagoon Water Park
  • Wrote and distributed 75 media advisories and press releases, generating online, print and broadcast clips, which resulted in increasing the online reach of Disney Youth Programs coverage by 9 million audience members

Disney College Program, Attractions Cast Member, Orlando, FL                     August 2015- January 2016

  • Develop strong verbal communication skills by engaging with guests from around the world
  • Ensure brand alignment by embodying the company principles of safety, courtesy, show and efficiency
  • Balance multiple responsibilities in a fast-paced environment
  • Maintain organizational skills and careful attention to details in regular safety checks

The New Tropic, Editorial Fellow, Miami, FL                                                           May 2015-August 2015

  • Writing, editing, fact-checking and proofreading SEO-optimized web content on WordPress content management system
  • Curated hyper-local news for readers in a daily email newsletter using MailChimp software
  • Developed and implemented strategic communication strategies that drove awareness, engagement and conversion with a 25 percent increase of social media followers

The Miami Hurricane, Arts and Culture Editor, University of Miami                      June 2014-May 2015  

Assistant Editor   June 2013-May 2014 // Copy Editor   January-May 2013

  • Oversaw writing, editing and project management for the publication of daily web content and a bi-weekly print edition for a national award-winning student newspaper
  • Supervised more than 20 section writers and edited stories using Associated Press style and WordPress content management system
  • Reported and researched on-campus and community events to meet deadlines in a fast-paced environment with a team of student journalists
  • Developed story pitches and articles, created a weekly story budget, and produced photography and video content

USA TODAY College, Contributing Reporter, University of Miami                   January 2015-May 2015  

  • Achieved a position in the Contributing Writer Program to develop and pitch original story ideas related to college and campus-life for the national publication’s website
  • Acquired strong research skills and an understanding of how a national news outlet operates

10Best.com, Local Expert Contributor, Miami, FL                                                    March 2015-May 2015

  • Created targeted web content for college students for a travel website that provides advice from local experts about food, lifestyle and entertainment
  • Brainstormed and pitched story articles about Miami

Miami Marquee, Founder and Writer, Miami, FL                                                    January 2015-Present

  • Founded and created web content for the local theater website, MiamiMarquee.com
  • Developed thorough arts journalism coverage by researching, reporting and editing reviews, feature stories and profiles
  • Managed media relationships by collaborating with local arts reporters, theatres, directors and actors

Waltman Ortega Fine Art, Digital Communications Intern, Wynwood, FL                     June 2014-July2014

  • Established and managed the company’s brand image and social media presence on Facebook, Twitter, Tumblr and Instagram
  • Increased user engagement by 50 percent through targeted social media strategies and tactics
  • Research artist information to produce written materials and informational handouts for gallery shows
  • Analyzed and provided social media evaluation reports and media-coverage summary reports

Pixie Dust Entertainment, Social Media Intern, Coral Gables, FL                    May 2013-December 2014

  • Amplified company’s brand identity through strategic writing for website and social media pages
  • Created and executed social media content by engaging users through Facebook and Twitter
  • Conducted research on similar brands and companies in the area to set and manage goals

Threefold Studio, Branding and Social Media Intern, Coral Gables, FL               May 2012-August 2012

  • Researched consumer media communication strategies for target audience and wrote press releases that were featured in eight local publications’ websites
  • Coordinated marketing materials and created whimsical web content for a client’s online gaming brand
  • Crafted brand strategy after researching and providing reports on industry competitors

RELATED EXPERIENCE

Golden Key International Honour Society, President, University of Miami         January–December 2014

Educational and Literary Service Director                                           January 2013-December 2013

  • Achieved the prestigious honor of Key Chapter, one of the top 20 chapters in the world, as well as “gold” status in 2013-2014 for outstanding embodiment of service, academics and leadership
  • Coordinate more than 20 volunteer and community service events between UM and the community
  • Presented a workshop at the 2014 Regional Summit and selected for the 2014 International Summit
  • Coordinated monthly professional development workshops and opportunities for more than 800 student members focused on leadership, academics and community service

Society of Professional Journalists, President, University of Miami                          May 2012-May 2015

  • Coordinated with on-campus publications, student groups and professional development centers to plan on-campus networking events, guest speakers and resume building sessions
  • Worked with fellow student journalists to build campus and community presence
  • Attained a seat as a representative of SPJ South Florida Professional Executive Board

Relay For Life, Marketing and Publicity Chair, University of Miami                September 2012-May 2014

  • Created marketing campaigns to encourage community member participation in the national fundraiser
  • Researched the university’s demographics and formulated communication strategies around the community’s interests
  • Promoted the event throughout the community with news releases, social media and advertisement

Public Relations Experience Program, University of Miami                          August 2013-December 2013

  • Assisted public relations professionals in events such as the Miami Children’s Hospital Gala, Homestead Miami Speedway, St. Jude’s Gala and the Florida Panthers Tournament
  • Wrote press releases and articles for the respective websites, assisted journalists in media centers, assisted live-reporting through social media, escorted celebrities and assisted photographers
  • Coordinated media and press events by assisting journalists in media centers, executing live-reporting through social media, and escorting local celebrities and photographers

Psychology Research Initiatives Mentorship Experience, University of Miami       May 2013-July 2013

  • Selected to conduct original, individual research, literature review, data input, analyses and present findings at a university conference
  • Researched the efficacy of Parent-Child Interaction Therapy for Hispanic populations
  • Analyzed trends within the Hispanic population in America as little research has been conducted on differences among specific nationalities

SKILLS

  • Proficient in Microsoft Word, Excel and PowerPoint
  • Working knowledge in Adobe Photoshop, Illustrator and InDesign
  • Working proficiency Spanish
  • Knowledge of Statistical Package for the Social Sciences (SPSS)
  • Account strategy and management: Facebook, Twitter, Instagram, Tumblr and LinkedIn
  • Collaborative Institutional Training Initiative (CITI) Certified
  • iMovie experience
  • WordPress CMS
  • Editing using AP Style
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